Thanks for visiting Product Qualified. Here you will find my unfiltered, probably half-baked thoughts about the intersection of customer acquisition, demand generation, and product development. I will spend most of my time writing about software, but will occasionally discuss other industries.

I started mentally writing this blog post years ago after I realized that most public software companies spend the majority of their revenue on sales and marketing. If this is the biggest piece of the pie, I think we should dig into levers to decrease cost (while increasing effectiveness).

Expect to read articles about the innovation I see in go-to-market motions. You’ll also find posts on public/private companies. I enjoy learning from the data the public market offers.

If you’d like to stay up-to-date on new posts, you can follow me on Twitter.