Writing

Freemium vs. Free Trial – why not both?

Almost two years ago, I wrote about freemium B2B in the software world. As someone who worked for B2B software companies who used this strategy to sell into the enterprise, I thought it was the future of selling software. Over the last couple of years, it’s been awesome to see more and more companies (especially public ones), utilizing this approach.  With that being said, I’ve...